John Salmia

How Your Brain Makes You Spend More Than You Should

The Hidden Psychology Behind Every Financial Decision in Kenya and Africa Introduction: Money is far more than a tool—it reflects our emotions, habits, and social environment. Every shilling you spend is influenced by how your brain reacts to scarcity, stress, peer pressure, and cognitive shortcuts. Understanding overspending isn’t about blame; it’s about understanding why your…

Read More

Why the Poor Always Pay More

Introduction: How scarcity, fear, and market design quietly punish low-income earners. Discover why low-income households in Kenya and Africa pay more for goods, services, and loans. Learn the structural reasons behind the poverty penalty, how scarcity and urgency influence decisions, and practical ways to reduce costs. The Hidden Cost of Poverty Most people assume poverty…

Read More
Opportunee
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.